Branding Ancient Troy
My favorite painting in the Krannert Art Museum is called, deep breath in: Achilles Displaying the Body of Hector at the Feet of Patroclus. As a fan of the Iliad, I was happy to find out that in my graphic design inquiry class I would be re-imagining the ancient city of Troy through branding exercises. The AI revolution caught the tail end of my graphic design college education.. so bear that in mind when you scroll.
Inspiration & Sketches
I researched Ancient Troy to help along Adobe’s AI Firefly generate a stylized map of Troy. Below are some of its attempts and my final map design, which I adjusted in Illustrator. Cutting-edge Firefly 2024 was not very cooperative.
Map
Flag
Inspired by circular ancient Greek pattern motifs
Form is a sun to reflect the sunny Mediterranean climate of the city.
Ridges symbolize the fortified wall around Troy
Troy was a city of Greek culture. The sun god Apollo supported Troy during the Trojan War. Yellow represents the Apollo.
Burnt orange references traditional Athenian red-figure pottery which is a combination of terracotta & black.
Black in combination with burnt orange references traditional Athenian red-figure pottery.
Three words I chose to personify the city of Troy guided my design decisions for a city word mark: Fortified. Decadent. Ancient.
Word Mark + Tagline
Movie Posters
August - October 2024