Wine, Dine & Talk Money
Industry: Finance
Brand Tone: Friendly, chic, sophisticated, timeless
About the Client:
Wine, Dine & Talk Money is a startup company that aims to break down walls surrounding financial topics by creating a comfortable, fun space for women to come together with a financial expert in the room and simply have a conversation. Whether this be a wine night at home with friends, an evening out on the town or a coffee brunch, Wine, Dine & Talk Money provides an onramp for women to take control of their own financial power.
Project Overview:
I was asked to design a visual identity for Wine, Dine & Talk Money. I was also asked to create unique social media content to boost their engagement online.
The client came to me with a color scheme already decided, and a description of the brand feel they were going for. They wanted to balance approachable and friendly, which the brand embodies in emphasizing comfort and safe-talk around financial topics, with sophistication and femme, reflecting the force and importance of talking money, and subtly nodding to girl culture <3
Color Palette
Soft, feminine, muted, financial (blue)
Client Logo Concept Feedback:
They didn’t like the logos that focused so much on wine imagery, but they did like the ones with a hand-drawn, custom feel.
